Client Demand
- Building and enhancing the brand image of Air China in Montreal area.
- Providing first-hand flight and service information for local Chinese community.
- In June 2016，MCH has become the exclusive media partner of the Montreal headquater of Air China. It provides advertising and marketing services for Air.
- China to increase competence and brand awareness for the latter.
Solution
- Creating exclusive channel to release real-time flight information for Air China;
- Access to the exclusive Air China channel is synchronized on MCH APP and website. User-friendly icons for services including flight search, ticket booking have been directing more traffic to the website of Air China.
- Comprehensive coverage on WeChat, APP and website;
- Publishing flight information, ticket promotion and other service information based on the annual campaign plan of Air China. Helping the airline to keep its brand exposure and enhance its sales volume.
Air China Exclusive Channel
- Integrate Air China exclusive Channel on our Website and App;
- Providing ticket searching, booking and other services;
- Convenient for users and increase traffic to Air China website;
MCH WeChat Advertorial Article
- The largest Wechat account in Quebec with the most subscribers;
- Creating content for your brand that is worth sharing;
- Highly readable advertisement for users to easily adapt;
- All advertorial articles are synchronized on MCH Mobile App and Website;
- Rapidly attracts customers and builds up brand image;
App Content Streaming Ad
- The largest online social network for local Chinese community;
- Placing advertorials at fixed position in news or networking section on APP;
- Increasing the visibility of article on the MCH App;
- High exposure for promotion or branding;
Website Homepage Long Banner
- Very popular Chinese website in Montreal with daily active users of 4500+;
- Providing the newest and most comprehensive news as well as local living information;
- Inserting banner on top of website homepage and link to advertorial article or company website;
- High exposure for promotion or branding
